In-depth analysis of the packaging of the little brown bottle eye cream

Even if you haven’t used Estee Lauder’s “big boss”, the all-purpose little brown bottle essence, you must have heard of its name. The little brown bottle eye cream bottle was a big hit in 2018-2019, and it is still popular today. The reason for the success of this product must be the chemical reaction produced by the combination of various factors. There have been many in-depth analyses of its marketing and product efficacy on the Internet. These two points are indeed the main reasons for its success, so people have also overlooked another important reason for it: the packaging bottle of the little brown bottle eye cream bottle. The name of the little brown bottle is precisely because of its packaging bottle: the bottle body is lighter in color, light amber, and the material is acrylic, which complements Estee Lauder’s high-end positioning.

The little brown bottle does not give people too much surprise at first glance. It is more like a taciturn aristocrat, without too many gorgeous words, as if after the precipitation of time, people have been attracted unconsciously. This is an invisible temperament. The brown acrylic bottle body and the gold-plated bottle cap are so naturally matched in color.