Trends in Customized Cosmetic Bottles

New retail, new manufacturing, with the continuous evolution of artificial intelligence and the emergence of various new technologies in recent times, more and more new concepts and technologies have begun to affect traditional industries, including the cosmetics industry. For cosmetics, sales have evolved from traditional counters to online sales and then to the micro-business field, and now, all this is changing again. Personalized customization of cosmetics has become a trend now. For the customization of cosmetics, personalized customization of cosmetic packaging bottles is indispensable.

With a fast-paced lifestyle, the frequency cycle of product replacement is definitely accelerating. The customization of traditional cosmetic packaging bottles is no longer suitable for the needs of market development, and the customization method also needs to make more changes.

So what is the customization method of novel cosmetic packaging bottles?

1. The minimum order quantity must be a small batch

Due to the rise of online platforms, many brands are going for small batches, but at the same time they require products to have independent characteristics of other products, so packaging has become the most important publicity highlight. The customization of traditional cosmetic packaging materials often has a minimum order quantity of hundreds of thousands, which small brands cannot afford, so the future customization trend must be small batch customization.

2. Have the strength of R&D and innovation
It is also said above that the fast-moving consumer goods market first emphasizes the word “fast”, so cosmetic packaging bottle manufacturers must have their own R&D and design departments, and develop and design explosive and innovative models according to the changing data of market demand, leading the market in product updates and iterations.

Therefore, in the future, with the increasing demand for customized cosmetic bottles, the cosmetic bottle packaging industry will usher in new changes. For those cosmetic bottle packaging companies that do not have design strength, they will face reshuffles and elimination. This is inevitable. For cosmetic bottle companies, this trend will be inevitable. Therefore, it is very important to strive to embrace and change.

Yusu Packaging – has a strong design and R&D department, focusing on the production and design of packaging materials for small and medium-sized cosmetics brands. The minimum order quantity is small and there is a large amount of stock. Welcome to consult.