Cosmetic Packaging Bottle Customization Guide

Cosmetic packaging bottles should be unique, attractive and at the same time low-key enough to maintain high-end status, do you know what should be included in the customization of cosmetic packaging bottles?

Defining the target group

While there are some guidelines to follow regarding cosmetic bottle customization. Have you ever walked into a luxury cosmetic store and noticed that the look of the bottles that catch your attention and the target group of the product will basically be similar? This is because before a brand customizes a cosmetic bottle, it first understands the target group of the product and then customizes the bottle according to the preferences of the target group.

Considering the needs of age groups

Not all series of product packaging bottles of the same brand are similar. This is because, a cosmetic range targeting young women may not appeal to middle-aged people. The design elements of the same range of cosmetic packages for women may also differ from those of men’s cologne.

Adding design elements

Once you have identified your target group, you can start exploring the basic elements of packaging bottle customization. There is no one-size-fits-all approach to designing your cosmetic packaging bottles though. In the luxury market, an understated look for packaging bottles is usually more appealing than an ornate look. Using a single primary color in your cosmetic packaging bottles can provide a color focal point for the bottle as a whole.

In addition to color focal points, many premium cosmetic brands like to add hot stamping and embossing to their brand logos to highlight the brand message. Adding foil stamping and embossing to a small area creates a sense of luxury while maintaining the overall low profile of the bottle.

When customizing bottles for your luxury cosmetics brand, use current trends as design inspiration. But only if you need to identify your target market and get design inspiration from your target group. Their needs will determine how you should design cosmetic packaging bottles for your brand.