Explore the current status of the cosmetics packaging market in 2020

Makeup, as the name implies, is colorful cosmetics. Eye shadow and lipstick can be said to be the most commonly used cosmetics in daily life. It can be said that makeup gives women a dream, and a dream self can be achieved through makeup.

With the improvement of women’s status and the continuous improvement of residents’ living standards, cosmetics are increasingly sought after by people, and there are more and more business opportunities in the cosmetics market. As the saying goes, “where there are many fish, there are also many fishermen.” Recently, some Internet celebrities and fast-moving cosmetics brands have also emerged. Everyone says “clothes make the man, and saddles make the horse.” Today we will talk about a part of the makeup clothing—makeup packaging materials.

There are many cosmetics brands, including well-known brands, niche and well-reviewed brands. Well-known brands include Lancome, L’Oreal, Dior, Channel, etc. Niche brands are not listed here.

Nowadays, there are two common business models for cosmetic packaging materials. One is the OEM model. The so-called OEM model means that the cosmetics brand does the design and formulates the style of the packaging materials by itself. The manufacturer is only OEM. As for whether the design is done by the brand’s own internal design department or by another design company, it is not certain. There are two situations, but this has nothing to do with the OEM manufacturer. The manufacturer is only responsible for production, ensuring quality and quantity and completing the order on time. Overall, most well-known brands will choose the OEM method. Because the scale of well-known brands is relatively large, there are a series of considerations in brand positioning, planning activities, etc. In addition, well-known brands have their own design departments. To maintain the brand culture, series of products, etc., the design is generally not outsourced. Such companies also have strict requirements for manufacturers, and most of them require manufacturers to have various national licenses and certificates of conformity. The delivery requirements for products are also relatively strict. Although the requirements are strict, because the orders from well-known brands are large and the payment is guaranteed, the orders from such companies can be said to be what all manufacturers want to win.

Another is the one-stop model. The so-called one-stop model means that the brand is only responsible for making requirements and payment. The design is done by the processing manufacturer. Niche brands generally choose this model. Because niche brands have limited corporate scale and can do limited things, they are generally brands that have just been established for a short time and have not been thoroughly studied in some aspects, so they tend to choose one-stop services.

Note: The above information is the conclusion drawn through random interviews with a small number of cosmetic packaging material suppliers, for reference only.